Day of Design: 20 Years of Newspaper Design
The Sacramento Bee
Sacramento, Calif.
The Sacramento Bee is a daily newspaper published in Sacramento, Calif. Since its founding in 1857, the Bee has become Sacramento’s largest newspaper, the fifth largest newspaper in California, and the 27th largest paper in the U.S. It is distributed in the upper Sacramento Valley.
The Bee is the flagship of the nationwide McClatchy Company. Its “Scoopy Bee” mascot, created by Walt Disney in 1943, has been used by all three Bee newspapers (Sacramento, Modesto, and Fresno).
Source: Wikipedia
Visit the website for The Sacramento Bee.
Read a 1993 design note from The Sacramento BeeTHEN
1993
270,000 circulation
240 staff
The Sacramento Bee front page from Feb. 10, 1993
See a newsroom photo from 1993
NOW
2013
192,199 circulation
N/A staff
